Audience research

Some of the factors that media business must consider to find the right target audience are:

• Age
• Gender
• Religion
• Race
• Sexuality
• Education
• Occupation
• Annual income
• Disposable income
• Current and desired lifestyle
• Media interests
• Buying habits
• Loyalty to brands

Quantitative research (TV viewing figures):
It is a method used by documentary producers to find their target audience. It allows them to see TV viewing figures of TV channels. It doesn't help with finding the audience but they still use it. However it helps them find how many people watch what channel and what kind of TV program and what time they watch it.  
>click<

Qualitative research:
Another method used by media producers to find their target audience. It includes asking questionnaires on-line, in public, in focus groups or in interviews. It is very good way of finding target audience as it is more detailed and can be done at any time so it's not outdated.