Genres

http://www.filmsite.org/subgenres2.html

There is a lot of different film genres like:

• Horror

A horror story is told to scare or frighten the audience, through suspense, violence or shock. The supernatural variety is occasionally called "Dark Fantasy," since the laws of nature must be violated in some way, thus qualifying the story as "fantastic."

• Action

An action story is similar to adventure, and the protagonist usually takes a risky turn, which leads to desperate situations (including explosions,fight scenes, daring escapes, etc.). 

• Crime

A crime story is about a crime that is being committed or was committed. It can also be an account of a criminal's life. It often falls into the Action or Adventure genres.

• Comedy

Comedy is a story that tells about a series of funny or comical events, intended to make the audience laugh. It is a very open genre, and thus crosses over with many other genres on a frequent basis.

• Fantasy

A fantasy story is about magic or supernatural forces, rather than technology, though it often is made to include elements of other genres, such as science fiction elements, for instance computers or DNA, if it happens to take place in a modern or future era.

• Historical

A story about a real person or event. Often, they are written in a text book format, which may or may not focus on solely that

• Romance

Traditionally, a romance story involves chivalry, adventure and love. In modern writing, a story about character's relationships, or engagements. It has produced a wide array of subgenres, the majority of which feature the mutual attraction and love of a man and a woman as the main plot, and have a happy ending. 

• Science fiction 

Science fiction is similar to fantasy, except stories in this genre use scientific understanding to explain the universe that it takes place in. It generally includes or is centered on the presumed effects or ramifications of computers or machines; travel through space, time or alternate universes; alien life-forms; genetic engineering; or other such things.

• Adventure

An adventure story is about a protagonist who journeys to epic or distant places to accomplish something. It can have many other genre elements included within it, because it is a very open genre. The protagonist has a mission and faces obstacles to get to his destination.

• Thriller

A Thriller is a story that is usually a mix of fear and excitement. It has traits from the suspense genre and often from the action, adventure or mystery genres, but the level of terror makes it borderline horror fiction at times as well. It generally has a dark or serious theme, which also makes it similar to drama.

From my questionnaire the results also showed that people want action and suspense building scenes and that will be used in our final project and the video opening is most likely to be a thriller genre. 

Importance of sound

Too often film makers focus all of ther attention on video footage and ignore the quality of their sound. Interestingly enough, audiences seem to be more annoyed by poor sound quality than by poor cinematography.

The entire sound track is comprised of three essential ingredients: 

• the human voice
• sound effects
• music

These three tracks must be mixed and balanced so as to produce the necessary emphases which in turn create desired effects.

The human voice: dialogue

Dialogue authenticates the speaker as an individual or a real person rather than the imaginary creation of a story teller. 

When voice texture fits the performer's physiognomy and gestures, a whole and very realistic persona emerges. The viewer sees not an actor working at his craft, but another human being struggling with life. 

Sound effects: synchronous and asynchronous sounds

Synchronous sounds are those sounds which are synchronized or matched with what is viewed. 

Synchronous sounds contribute to the realism of film and also help to create a particular atmosphere. 

Asynchronous sound effects are not matched with a visible source of the sound on screen. Such sounds are included so as to provide an appropriate emotional nuance, and they may also add to the realism of the film. 

Music: background music

Background music is used to add emotion and rhythm to a film. Usually not meant to be noticeable, it often provides a tone or an emotional attitude toward the story and/or the characters. In addition, background music often foreshadows a change in mood.

Background music may aid viewer understanding by linking scenes. 

Film sound is comprised of conventions and innovations. We have come to expect an acceleration of music during car chases and creaky doors in horror films. Yet, it is important to note as well that sound is often brilliantly conceived. The effects of sound are often largely subtle and often are noted by only our subconscious minds.

To obtain permission to use a work protected by copyright, you must determine who is the copyright owner of the material you intend to use, contact the owner, and request the right to use the work in the territory and format you intend, and -- in some cases -- pay the owner a fee.

Ideas and brainstorm

My first idea for a opening film is a horror themed.
The opening would start with a person's POV walking around the streets at night, while light stop to work and a child appears not far away in front of that person with its back facing the person. The person asks "Hey sweetie, are you lost? Where are your parents?" and comes toward the child but then the child turns around and screams, the person trips on the floor and tries to crawl back but all you can see is a blood spraying on the floor and buildings and a big shadow passing by. To develop it further I would need to work on the details of characters and as it is the horror genre - make up and clothing will play a huge role in it however to make it original I should try going further then how people look in stereotypical horror movies.

My friends idea was to make action based film opening. The opening would start with a person hanging  out with friends like nothing is going to happen but then the person has a car accident and wakes up in hospital/bed with wrapped face with bandages, the person takes it off and sees herself/himself in the mirror but sees completely different person, like its not in the right body.

As a group we decided to use idea number 2 and together we decided to change it a little. From our questionnaire it seems like most people choose action and fantasy genre so we decided to use it and make our film opening based on it. Person after accident would wake up but will look down at its own body, it would be a ghost, but she/he can't go to "the other side" because something is holding that person back - its murder. It wasn't just an accident, it was all planned and the person need to find out who did this to be able to rest in peace.

Communicate understanding of different Typography used in Titles

People are first impressed by those two to three minutes’ worth of quick segments, along with the
film logo, dedicated images and stylized texts on the screen – they are called “the main title
sequences”  Film titles can highly impact on impression of a film in the first 2 minutes or so and sometimes they can be most important thing in the film. They set the mood, facilitating the audience’s smooth entrance into the world created by the film.
examples:
"se7en"

They used such a font because it suits the film best. Its a drama, thriller, mystery movie. The font is like a hand written to match the film because in the film there is a killer that apparently writes a diary. The font also looks kind of scary and you would probably often see in maybe horror-thriller films.

Audience research

Some of the factors that media business must consider to find the right target audience are:

• Age
• Gender
• Religion
• Race
• Sexuality
• Education
• Occupation
• Annual income
• Disposable income
• Current and desired lifestyle
• Media interests
• Buying habits
• Loyalty to brands

Quantitative research (TV viewing figures):
It is a method used by documentary producers to find their target audience. It allows them to see TV viewing figures of TV channels. It doesn't help with finding the audience but they still use it. However it helps them find how many people watch what channel and what kind of TV program and what time they watch it.  
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Qualitative research:
Another method used by media producers to find their target audience. It includes asking questionnaires on-line, in public, in focus groups or in interviews. It is very good way of finding target audience as it is more detailed and can be done at any time so it's not outdated.

BBFC prezi presentation

http://prezi.com/7p1w8rmdb5ul/british-board-of-film-classification/